Press kit
Logos, colors and the short version.
Free to use when writing about Kittle Industries, Offworld Builder or Askesis. For anything else, or for interviews, email bretkittle@gmail.com.
Boilerplate
About Kittle Industries
Kittle Industries trains the machines that will build on the Moon. Its game, Offworld Builder, lets players run construction machines on real NASA terrain of the Moon and Mars, and records every session as robot training data. Askesis, in development, packages that data and those environments for robotics and space teams. The company tests its soil and wheel physics against published NASA Glenn measurements and publishes where they miss.
Lines
- “Training the machines that will build on the Moon.”
- “Frontier AI is the mind. We train the hands.”
- “Superintelligence can plan a moon base. It can't dig one.”
- Offworld Builder: “A game that trains the robots that will build on the Moon.”
- Askesis: “Physical skill, learned through practice.”
Names
- Kittle Industries is the company. Write it in full.
- Offworld Builder is the game, at offworldbuilder.com.
- Askesis is the training-data product. It's the Stoic word for training through practice.
Logo
Wordmark and monogram
The monogram is the chevron of the K followed by an I. Use the wordmark where there's room and the monogram where there isn't. This is a working version of the logo; a final vector drawing is coming.
The wordmark files use live Michroma text. They render correctly on web pages that load Michroma; convert the text to outlines before using them in print, slides or social images.
Color and type
Navy, cream and rocket orange.
Navy
#14202B
Dark background, text on light
Cream
#F1EADB
Light background, text on dark
Rocket orange
#D9542B
Accent: chevron, INDUSTRIES
Deep orange
#B8461F
Orange text on cream
Gold
#E0A526
Hover, sparing highlights
Muted ink
#4A5560
Body text on cream
Michroma
Display and wordmark. One weight; hierarchy comes from size and letter spacing.
IBM Plex Sans
Body and interface text, regular and semibold.